This ad for the NFL is quite simply stunning. You can watch it over and over again and spot new things, like the sheer anticipation on the faces of the people on the sidelines. Simply awesome, and aptly named 'Ballet'.
An experiment I've done recreating iconic imagery but in the style of the old 8-bit computer games graphics. To see them better, squint your eyes or stretch the far corners of them.
One idea that's part of a campaign me and Ady Thomas have thought of. I'll upload the others as we scamp them up. I'll be getting this shot for real soon so watch this space....
After receiving a big envelope through the mail at work I opened it up to see mine and Alex's Colgate 'Torch' advert slap bang on the front of the cover of the Chip Shop Awards winners supplement. This was brilliant, and something to be incredibly proud of given all the other entries. I also have to admit, it's probably the only thing that's come out of the CSA's that was actually worth paying for :-) - Shame the cover was a bit mangled during transit though :-(
While sitting on the number 17 the other morning i couldn't help but notice some young ruffian had scribbled his 'tag' at the back of the bus on the window ledge, the window itself, and the inner wall of the bus. But what made me laugh the most was that written biggest of all was one on the back of a seat (below) where the person had clearly spelled his tag wrong. It makes you wonder if this was the first one he wrote, or more worryingly the last?
The Chip Shop Awards took place last night and while it was hardly a lavish bash, or full of advertising celebrities, myself and Alex McGhee were extremely pleased to pick up the Chip award for 'Best Consumer Ad' for our Colgate 'Torch' advert. PG Tips was also a finalist in the nominations but unfortunately didn't pick up any awards. I'd like to say "There's always next year" but in my honest opinion the whole bash was a lot of money for very little reward in the end. It makes you wonder about an awards do when less than a handful of the judges bother to turn up. You live and learn...
Just an idea i had with Kate Flury for a brief set on the website www.dontpaniconline.com/designbrief/client/glaceauvitaminwater It's not the right answer to the brief, but we think it's quite a nice idea anyway, and often you find you come up with an idea for one thing when you're supposed to be doing something completely different. Well, we do anyway :-)
An idea me and Alex had for a while. The aim was to get more boys/men interested in playing dance games or better yet, buying them. Admittedly a little crude, but it's pretty clear what the benefits of being a good dancer are for guys. I'm off to practice my 2-step...
Fantastic news for myself, Alex McGhee and Ady Thomas as some ads we wrote have been nominated for a Chip Shop Award. We are in 'Best consumer Ad or campaign' for our Colgate 'Torch' ad and in the 'Invent your own category' for our PG Tips 'Olympics' ad. Our category was called "Best ad representing Britain in 2012". A big big thank you to Owen Smith for photographing these for us – Very chuffed, and fingers crossed...
You can see the nominations at www.chipshopawards.com/nominations
3 people at work are going to be running the London Marathon in April to help raise money for some really good charities: Cancer Research, Diabeties UK, and The Rainbow Trust. This work is going to promote the event, the competition, and the Pub Quiz we are hosting all in order to raise money for the charities. All produced as posters, e-cards and featuring on the website soon www.workcomms.com/jogon
An idea I had IF PG Tips were to sponsor the London 2012 Olympics or Team GB. Many thanks to Owen Smith for photographing this for me. Check out his site at www.owensmithphotography.com
These are some ideas I had which haven't been commissioned at all. A big big thank you to Owen Smith for agreeing to photograph them for me. Check out his site at www.owensmithphotography.com
A chance for someone to win a trip to India to visit a Fairtrade supplier in action. Both adverts were created entirely using Co-operative Fairtrade products.
Photography by Owen Smith www.owensmithphotography.com
A teaser poster to go inside Nestle UK headquarters to create some intrigue leading up to the launch of their Employee Referral at Nestle (or ERN). The idea being that someone could quite literally move up the ranks internally to the top spot.
We created the character of Big ERN. The Godfather of information in regards to employee referral. Whatever you want to know, Big ERN has the answers, and if you did him a favor by recommending a friend or fellow colleague to a position in the Nestle 'family' you could earn yourself up to £4,000.
The world's biggest law firm are recruiting in Dubai, a couple of ads me and another copywriter wrote for them. The second is my favorite as it ties in so well with their company values, they are a truly global firm and believe that if you work in one office you can work in any of their others throughout the world, they also encourage secondments (experiencing work in other countries).
These ads were done as generic ads to let people know about careers at Nestle. It's not rocket science, or the best ads in the world but the client was very happy, the coffee shot is going to be used on the back of all distribution lorries across the UK as they liked it so much. They are going on the backs of buses in London, Croydon and on some tubes and Trams.
An Art Director/Graphic Designer by trade but I consider myself to be a creative above all.
This blog features work i've done with copywriters and some i've done on my own.
Feel free to email me on aj_stone@hotmail.com but please title the emails 'BLOG' so they don't get put in my junk, unless it is actually junk mail in which case p*ss off i'm not interested.
I hope you enjoy the work.
–A