Dulux's new project called 'let's colour' www.letscolourproject.com is a great way of showing in a beautiful but brutally simple way the benefits of what they produce. I really like the fact that they've not tried to flog paint as being paint, but that they are selling you 'colour' which is a lovely idea. The improvement as you see it transform buldings, houses and even carparks really does just show what a difference a bit of paint can do. So simple, and amazing to think it's not been done until now. The accompanying website encourages people from around the world to join in and share their colour transformations. Stunning work from Euro RSCG.